Case
Year
2025
Design Duration
3 - 4 Weeks
Industry
Luxury Tourism
We conducted in-depth research to ensure the brand’s positioning aligned with its luxury market goals. This included analyzing the concierge service landscape, identifying trends in high-end lifestyle management, and understanding premium client expectations. We reviewed competitor offerings and aesthetics to define what would set L’été Concierge apart. At the same time, we outlined the ideal customer by examining behaviors, interests, and digital habits, and assessed key communication channels - especially the potential of Telegram. This groundwork shaped the strategy for the brand’s visual identity, tone, and digital funnel, all tailored for an elite experience
Our strategy focused on providing a seamless, premium experience for L’été Concierge’s exclusive clientele. The brand required a refined identity that embodied luxury while remaining accessible through digital touchpoints. We created a cohesive brand presence that blended elegance with usability. The visual design highlighted the high-end positioning, while the Telegram-based funnel offered a smooth, efficient client experience. By merging luxury aesthetics with smart digital tools, we positioned L’été Concierge as the top choice for personalized premium services
